Why is this update so important?
This important update was announced by Google in late October and is the largest algorithm update in the past five years. The update will certainly affect 10% of searches. Especially complicated searches that involve a lot of content will be affected by this update. So for marketers who do a lot of content writing, it is important to keep an eye on the Bert update. Google wants this update to make using the search engine easier and easier for consumers. Although the update is currently only activated in America and England, it will soon come to the Netherlands as well. It is not yet known exactly when, but by announcing this update early, companies can anticipate on it. At The Dare Company, we certainly will!
